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BISM1201

Transforming Business with Information Systems

Assignment

Semester 2, 2022

Assignment Specification Semester 2, 2022

There are two parts to this assessment.

Part A consists of three information systems questions (35 marks)

Part B consists of Excel questions to be answered in an Excel worksheet “BISM1201 2022S2 Assignment.xlsx” (this file is available on course Blackboard site) ( 15 marks)

Worth: 50% of total assessment

Individual Completion: This assignment is to be completed individually by each student. Students are encouraged to discuss issues that arise in this course together, however, the written work you submit must be entirely your own. Similarly, you must not help another student to cheat by sharing assignments (present or past).

Due Dates: The assignment is due by Thursday 13/10/2022 at 3 PM (Brisbane time). Submissions after this date and time will be considered "Late" and relevant penalties will apply.

Both Part A and Part B MUST BE submitted prior to the due date and time to not have late penalties applied.

Submission

Steps for successful submission of your assignment:

• Complete Part A in MS Word and then save it as a PDF document.

• Submit Part A via the link on Blackboard to Turnitin

• Ensure you receive an email confirmation of submission

• Complete Part B in MS Excel and leave as an MS Excel file

• Return to Blackboard and submit BOTH Part A (the pdf file) and Part B (the excel file)

• Make sure that you go through ALL the steps and press the SUBMIT button

• Ensure you receive an email confirmation of submission

o WARNING: No email means no submission has been received

If you have an issue, you can resubmit – ensure that you submit BOTH Part A and Part B files to Blackboard again. Only the final attempt will be marked.

Part A and Part B must be submitted directly to the assessment section on Blackboard using the link Assignment submission link (PART A and PART B) (see the assessment folder).

No hardcopy or email submission is required or accepted.

For information on how to submit Part A and Part B on Blackboard via the assignment submission link, please visit:

https://web.library.uq.edu.au/library-services/it/learnuq-blackboard-help/learnuq-

assessment/blackboard-assignments/assignment-submission-instructions

For information on how to submit Part A to Turnitin, please visit:

https://web.library.uq.edu.au/library-services/it/learnuq-blackboard-help/learnuq-

assessment/turnitin-assignments

Presentation

• For Part A, you must follow the word length requirements (+/-10%).

• Your assignment must be presented using the sections as sub-headings (note: each section does not need to start on a new page).

• Do not copy the case study into your report for Part A.

• Be sure to use double-spacing, 12-point font, page numbering and 2.5cm margins on all sides of the page.

• Please proofread your assignment for spelling and grammatical errors.

Referencing and Citing

Part A questions require you to do basic analysis of the cases. You must base your answers and terminology on the material covered in our weeks of information systems theory.

If you wish to report another author's point of view you should do so in your own words, and properly reference in accordance with an approved referencing style. Direct quotations should be used sparingly, form a small part of your work, and must be placed in quotation marks and referenced.

Part A Question 1 and Question 2 require you to give a real-world example. Examples can come from journals, newspapers, organisation websites, magazines etc. The real-world examples must be referenced using in-text referencing and included in the reference list at the end of the assignment.

For example, “Nike uses a product differentiation information system strategy because it allows customers to use its online platform to customise its sneakers. This means that Nike can use information systems to offer a different value proposition than its competitors (Smith & Chang, 2010)” .

For more information on referencing styles, visit the library or see: https://web.library.uq.edu.au/research-tools-techniques/referencing/referencing-style-guides. Use the UQ Harvard style.

UQ value academic integrity, referencing others work is a key part of this. Please see this link for more information on academic integrity :https://my.uq.edu.au/information-and-services/manage-

my-program/student-integrity-and-conduct/academic-integrity-and-student-conduct.

PART A: Information Systems Theory

35 marks

Question 1. IS strategy (10 marks)

BISM-Gyms is a Brisbane based and family run business that operates four gyms in the Logan, Chermside, Indooroopilly, and Wynnum areas. Unlike some of the major gymnasiums, it has a focus on youth engagement, with each location being conveniently located near high schools that are renowned for sporting excellence, as well as various elite Netball and Rugby clubs.

BISM-Gyms relies on face-to-face attendance, and it has struggled throughout COVID-19 (2020- 2022). This led to a lost opportunity, while health and wellness focus increased attention during the pandemic the gyms were unable to grow their memberships, especially with many having to put memberships on hold during lock-down periods. BISM-Gyms operate all clubs on a 6 AM to 10 AM and 2 PM to 9 PM schedule. This is to ensure a person is always on-site to open and close the gym and manage the safety and risk aspects of the facilities.

All BISM-Gyms have a vast range of options available. All gyms offer aerobic classes, weight training and associated classes, and additionally, they have recently invested in Pilates equipment. They all have a great team of personal trainers and exercise physiologists. They are even considering offering massage and physiotherapy services on-site. They are also building relationships with the Brisbane Netball Association and want to offer strength and conditioning facilities to their representative teams.

BISM-Gyms has used Porter’s Five Forces model to realise that it faces pressure from competitors (some are now operating gyms on a 24/7 basis) and is concerned that its customers might move to online or self-managed alternatives. In response, the firm is considering ways to modernise and expand.

BISM-Gyms has focused on ‘student’ customers but recently the cohort has demonstrated being very socially active and it has been seen that some students are actively seeking alternate engagement with fitness influencers online. BISM-Gyms are keen to leverage this social trend but also want to find ways to expand their business into elite sports clubs and maybe even rehabilitation classes for seniors during the quiet part of the day.