MATS22002 FASHION BUSINESS AND ANALYSIS 2020
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MATS22002
FASHION BUSINESS AND ANALYSIS
2020
SECTION A
ANSWER THE FOLLOWING QUESTION FROM THIS SECTION
Read the Case Study on “Saint Isla Limited” and download the excel spreadsheet prior
to completing the question in this section.
1. Costing
Ensure that you develop a functional excel spreadsheet, making use of appropriate excel formulae.
(a) Using a tabular approach, establish the break-even point (BEP)
for Order 1 for Saint Isla Ltd; and thus explain whether it is worthwhile accepting this order. (Complete Table 1 in the excel
workbook.) (30 marks)
(b) Prepare a marginal cost statement for Order B, the enquiry from
the new customer. (Complete the relevant row of Table 2 in the
excel workbook.) (20 marks)
(c) Calculate the BEP for each style in Order 2, i.e., assuming that only one style is produced at a time. Express the BEP in each case as sales (£ income) and number of units (output) (Complete
the relevant row of Table 2 in the excel workbook.) (20 marks)
(d) For Order 2, should Saint Isla Ltd agree to produce all three styles? If not, then suggest an alternative. Give reasons for your answer by briefly discussing the relative contributions of styles
A, B and C, individual BEP (sales and output). (30 marks)
SECTION B
Answer ONE question from this section
2. Offshore Outsourcing: Economics vs. Ethics.
To meet an unrelenting demand for lower prices, many Fashion brands and retailers look to developing economies for products and services to reduce costs. This form of outsourcing is often challenged as unethical business practice.
(a) One challenge frequently levelled at companies outsourcing to
developing economies is that it is exploitation. In your opinion, is this a valid criticism? Give reasons for your answer and support your discussion with appropriate examples.
(b) A further challenge often raised is that outsourcing to developing
economies damages the Economic Growth ofthe country from which the production has been relocated. Again, do you consider this to be a valid criticism? Give reasons for your answer and support your discussion with appropriate examples .
3. Market Failures and Externalities
Mankiw remarks that “markets are usually a good way to organise economic activity” (2009, p.8) and on those occasions where market outcomes are not ideal, governments can act to “improve market outcomes” (2009, p. 10).
(a) Briefly explain what an economist means by ‘market failure’ and,
using examples to support your discussion, explain why ‘external costs’ and ‘market power’ are instances of market failure.
(b) As voluntary measures to address the growing environmental
impact of the Fashion Industry are failing, MPs on the Environmental Audit Committee (EAC) called for a 1p Fashion Tax to be levied on all clothing sold in the UK (BBC 2019). The EAC claims that urgent action is needed to make retailers take responsibility for their waste. The income generated would be used to fund better recycling initiatives and help to address this.
Using the following diagram, examine the impact of a 1p tax on clothing. Your answer should discuss anticipated changes in supply, changes in demand and changes in market prices of typical items; comment on the tax revenue generated. Based on your analysis, explain whether you consider this a ‘fair tax’ or not.
Case Study: Saint Isla Limited
Saint Isla Ltd is a UK manufacturer of light summer dresses with styles inspired by the French heritage of its founders. Clients include many UK High Street retailers, with whom it has established excellent working relationships and developed a strong reputation for quality and dependability.
Saint Isla Ltd typically fulfils high volume orders which, owing to the simple elegance of designs, require only occasional small changes to the styles; thus, disruption to the layout of factory and production runs is minimised.
As demand is seasonal, there are periods of the year that are traditionally quiet and during these, the manufacturer takes on smaller orders for ladies slips and nightdresses to fill the spare capacity and to build or explore new working partnerships.
Order 1. Saint Isla Ltd received an order renewal for 4,000 ladies’ slips from a long-term customer. However, owing to financial pressures arising as consequence of Brexit, the retailer can only pay £32 for each slip rather than last year’s £35, making the order worth £160,000 in total.
The variable costs of making one slip are £12.00; fixed costs for the relevant period are £47,000
Order 2. Saint Isla Ltd has received an enquiry from a new customer: an order comprising three styles of dresses (Style A, Style B, and Style C); as these are needed to meet the summer demand, there is a deadline of seven weeks. Table A (below) shows the relevant variable costs and selling prices for the period and the order received. Saint Isla Ltd could find the extra capacity to fulfil this order, but it would incur additional fixed costs for this order of £53,000.
Table A. Costs and Selling Prices for Dresses
Costs and Selling Prices |
Style A |
Style B |
Style C |
Direct materials cost |
£9,000 |
£25,000 |
£30,000 |
Direct labour costs |
£6,000 |
£8,000 |
£3,000 |
Variable overheads |
£1,500 |
£3,000 |
£9,000 |
Sales in garments (orders) |
1,000 |
6,000 |
3,000 |
Selling price |
£18 |
£15 |
£36 |
2022-09-01