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MATS22002

FASHION BUSINESS AND ANALYSIS

2020

SECTION A

ANSWER THE FOLLOWING QUESTION FROM THIS SECTION

Read the Case Study on Saint Isla Limited and download the excel spreadsheet prior

to completing the question in this section.

1.       Costing

Ensure that you develop a functional excel spreadsheet, making use of appropriate excel formulae.

(a)     Using a tabular approach, establish the break-even point (BEP)

for Order 1 for Saint Isla Ltd; and thus explain whether it is       worthwhile accepting this order. (Complete Table 1 in the excel

workbook.)                                                                                              (30 marks)

(b)     Prepare a marginal cost statement for Order B, the enquiry from

the new customer. (Complete the relevant row of Table 2 in the

excel workbook.)                                                                                    (20 marks)

(c)     Calculate the BEP for each style in Order 2, i.e., assuming that   only one style is produced at a time. Express the BEP in each     case as sales (£ income) and number of units (output) (Complete

the relevant row of Table 2 in the excel workbook.)                              (20 marks)

(d)     For Order 2, should Saint Isla Ltd agree to produce all three       styles? If not, then suggest an alternative.  Give reasons for your answer by briefly discussing the relative contributions of styles

A, B and C, individual BEP (sales and output).                                     (30 marks)

 

SECTION B

Answer ONE question from this section

2.       Offshore Outsourcing: Economics vs. Ethics.

To meet an unrelenting demand for lower prices, many Fashion brands and retailers look to developing economies for products and services to reduce costs. This form of outsourcing is often challenged as unethical business practice.

(a)     One challenge frequently levelled at companies outsourcing to

developing economies is that it is exploitation.  In your opinion, is this a valid criticism?  Give reasons for your answer and        support your discussion with appropriate examples.

(b)     A further challenge often raised is that outsourcing to developing

economies damages the Economic Growth ofthe country from    which the production has been relocated.  Again, do you consider this to be a valid criticism?  Give reasons for your answer and      support your discussion with appropriate examples .

3.       Market Failures and Externalities

Mankiw remarks that markets are usually a good way to organise   economic activity” (2009, p.8) and on those occasions where market outcomes are not ideal, governments can act to improve market      outcomes” (2009, p. 10).

(a)     Briefly explain what an economist means by market failure’ and,

using examples to support your discussion, explain why ‘external costs’ and ‘market power’ are instances of market failure.

(b)     As voluntary measures to address the growing environmental

impact of the Fashion Industry are failing, MPs on the                  Environmental Audit Committee (EAC) called for a 1p Fashion  Tax to be levied on all clothing sold in the UK (BBC 2019).  The EAC claims that urgent action is needed to make retailers take     responsibility for their waste. The income generated would be     used to fund better recycling initiatives and help to address this.

Using the following diagram, examine the impact of a 1p tax on clothing.  Your answer should discuss anticipated changes in     supply, changes in demand and changes in market prices of       typical items; comment on the tax revenue generated. Based on your analysis, explain whether you consider this a ‘fair tax’ or   not.

 

Case Study:  Saint Isla Limited

Saint Isla Ltd is a UK manufacturer of light summer dresses with styles inspired by the         French heritage of its founders. Clients include many UK High Street retailers, with whom it has established excellent working relationships and developed a strong reputation for quality and dependability.

Saint Isla Ltd typically fulfils high volume orders which, owing to the simple elegance of    designs, require only occasional small changes to the styles; thus, disruption to the layout of factory and production runs is minimised.

As demand is seasonal, there are periods of the year that are traditionally quiet and during these, the manufacturer takes on smaller orders for ladies slips and nightdresses to fill the spare capacity and to build or explore new working partnerships.

Order 1. Saint Isla Ltd received an order renewal for 4,000 ladies’ slips from a long-term       customer. However, owing to financial pressures arising as consequence of Brexit, the retailer can only pay £32 for each slip rather than last year’s £35, making the order worth £160,000 in total.

The variable costs of making one slip are £12.00; fixed costs for the relevant period are £47,000

Order 2. Saint Isla Ltd has received an enquiry from a new customer: an order comprising      three styles of dresses (Style A, Style B, and Style C); as these are needed to meet the summer demand, there is a deadline of seven weeks. Table A (below) shows the relevant variable costs and selling prices for the period and the order received. Saint Isla Ltd could find the extra        capacity to fulfil this order, but it would incur additional fixed costs for this order of £53,000.

Table A. Costs and Selling Prices for Dresses

Costs and Selling Prices

 

Style A

 

Style B

 

Style C

Direct materials cost

 

£9,000

 

£25,000

 

£30,000

Direct labour costs

£6,000

£8,000

£3,000

Variable overheads

£1,500

£3,000

£9,000

Sales in garments

(orders)

 

1,000

 

6,000

 

3,000

Selling price

£18

£15

£36