MN1178 BUSINESS AND MANAGEMENT IN A GLOBAL CONTEXT
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PRELIMINARY EXAM 2022
MN1178
BUSINESS AND MANAGEMENT IN A GLOBAL CONTEXT
Q1. ‘Globalisation represents both benefits and challenges to countries and businesses
alike’. It also witnesses the growth of regional economic integration and multilateral trade institutions which can promote and also inhibit international
business.
Therefore:
a) Ghemawat argues that ‘distance still matters’. What distances (or differences) does this CAGE framework refers to, and why do they matter to business?
(8 marks)
b) Discuss trade policies national governments can adopt to protect themselves from adverse effects of globalisation?
(7 marks)
c) Discuss, using examples such as the European Union, ASEAN and NAFTA, how regional economic integration can help or inhibit international business.
(10 marks)
Q2. International business managers have to develop effective strategies when
conducting business activities overseas.
a) Define PESTLE analysis and suggest how this strategic tool can enable managers in developing an international strategy.
(6 marks)
b) Explain SWOT analysis and how the Minimax approach can help managers in developing international business strategy.
(9 marks)
c) Discuss Porter’s Five Forces framework with illustrative examples. What are the limitations of this framework?
(10 marks)
Q3. ‘Transnational corporations are exposed to informal institutions, particularly culture
and ethics, are highly influential factors that shape the conduct of international business.” Discuss this proposition as follows:
a) Describe the context, cluster and dimensions approaches to understanding cultural differences among societies.
(9 marks)
b) Describe what corporate social responsibility is, the main approaches to CSR that international businesses take, and the main challenges that CSR seek to deal with.
(8 marks)
c) What corporate social responsibility issues are raised by employing or sub-contracting to labour abroad, and what strategies can be adopted to manage these issues effectively? Give examples to illustrate your arguments.
(8 marks)
Q4. ‘At the heart of contemporary globalisation are the phenomena of international
trade and foreign direct investment (FDI).’ Therefore:
a) What are the THREE (3) main modern trade theories?
(12 marks)
b) How does Dunning’s OLI framework explain the occurrence of FDI?
(6 marks)
c) Why might be the possible benefits of FDI for consumers, workers, suppliers and the government of a country that is successful in attracting such inflows?
(7 marks)
Q5. International business managers need to consider when selecting the appropriate
market entry and human resource management strategy when conducting business activities overseas.
a) What is a strategic alliance? When are strategic alliances an attractive market entry mode? What are the main disadvantages of strategic alliances?
(8 marks)
b) Why do firms undertake exporting as a market entry mode, and what are its disadvantages?
(8 marks)
c) Discuss the challenges faced when managing expatriate employees. Use examples to illustrate your points.
(9 marks)
Q6. Marketing is keen to competing internationally. Therefore:
a) What are the FOUR (4) main types of marketing strategies available? Use examples to illustrate your answer.
(5 marks)
b) Discuss the FOUR (4) main components of the marketing mix. Support your answers with examples on how each marketing mix element contributes to effective marketing.
(8 marks)
c) Discuss the challenges and ways of developing the marketing mix for each type of marketing strategy you have identified.
(12 marks)
Q7. 'Methodologies contribute to effective international project management, but not by
themselves'. Discuss this statement as follows, using illustrative examples:
a) Describe Agile, Waterfall and PRiSM methodologies.
(6 marks)
b) Assess the strengths and weaknesses of these three methodologies, and suggest when each is most usefully deployed.
(10 marks)
c) Beyond methodologies, what other factors contribute to successful international project management.
(9 marks)
Q8. 'Digital transformation is the key to future success of every international business
but is very difficult to achieve.' Discuss with illustrative examples, as follows:
a) Why do international businesses undertake digital transformation?
(6 marks)
b) Why is digital transformation difficult to achieve?
(9 marks)
c) What management practices underpin effective digital transformation?
(10 marks)
2022-03-06