COMM5501 Data Visualisation and Communication - 2025
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COMM5501 Data Visualisation and Communication - 2025
General Course Information
Course Code : COMM5501
Year : 2025
Term : Term 3
Course Details & Outcomes
Course Description
How can data help you tell a story? How can you use data storytelling to then tackle some of the big challenges we are facing around the world?
Data visualisation and communication are critical skills in many professions. The creation of targeted, easily digestible visuals allows us to make sense of complex information in an accessible and easily understandable way. The ability to employ visuals will enhance almost any presentation to better engage our audience, make our messages more memorable, and facilitate more effective decision-making.
In this course, we will give you the tools to create your own data story addressing a pressing and current global challenge as identified by the UN SDGs. You will learn how to design your story for your chosen audience, how to criticise misrepresentations of data (especially the intentional ones), and drive action to address your chosen challenge.
So, how will you leave the world a better place?
Course Aims
This course aims to create a strong foundation in data storytelling for students. Students will receive hands-on experience in creating effective data visualisations with the aim of communicating complicated issues to diverse audiences, with the intention to bring about impactful change. This process will also involve students giving peer feedback on each other's work as part of building critical evaluation and reflection skills.
Relationship to Other Courses
The ideas introduced in this course around developing the skill of effective data storytelling will form a strong foundation for effective, evidence-based communication applicable to many disciplines.
Course Learning Outcomes
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Course Learning Outcomes |
Program learning outcomes |
|
CLO1 : Produce appropriate high quality data visualisations using a variety of software packages and techniques |
• PLO1 : Business Knowledge • PLO2 : Problem Solving • PLO3 : Business Communication |
|
CLO2 : Critically evaluate and interpret data graphics |
• PLO1 : Business Knowledge • PLO3 : Business Communication |
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CLO3 : Apply data storytelling techniques to a range of business and societal problems |
• PLO5 : Responsible Business Practice • PLO6 : Global and Cultural Competence |
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CLO4 : Communicate data insights effectively to a variety of audiences |
• PLO1 : Business Knowledge • PLO2 : Problem Solving • PLO3 : Business Communication |
|
Course Learning Outcomes |
Assessment Item |
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CLO1 : Produce appropriate high quality data visualisations using a variety of software packages and techniques |
• Weekly Formative tasks • Data Story Content • Data Story Project |
|
CLO2 : Critically evaluate and interpret data graphics |
• Weekly Formative tasks |
|
CLO3 : Apply data storytelling techniques to a range of business and societal problems |
• Data Story Content • Data Story Project • Weekly Formative tasks |
|
CLO4 : Communicate data insights effectively to a variety of audiences |
• Data Story Content • Data Story Project • Weekly Formative tasks |
2025-09-29