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COMM5501 Data Visualisation and Communication - 2025

General Course Information

Course Code :  COMM5501

Year :  2025

Term :  Term 3

Course Details & Outcomes

Course Description

How can data help you tell a story? How can you use data storytelling to then tackle some of the big challenges we are facing around the world?

Data visualisation and communication are critical skills in many professions. The creation of targeted, easily digestible visuals allows us to make sense of complex information in an accessible and easily understandable way. The ability to employ visuals will enhance almost any presentation to better engage our audience, make our messages more memorable, and facilitate more effective decision-making.

In this course, we will give you the tools to create your own data story addressing a pressing and current global challenge as identified by the UN SDGs. You will learn how to design your story for your chosen audience, how to criticise misrepresentations of data (especially the intentional ones), and drive action to address your chosen challenge.

So, how will you leave the world a better place?

Course Aims

This course aims to create a strong foundation in data storytelling for students. Students will receive hands-on experience in creating effective data visualisations with the aim of communicating complicated issues to diverse audiences, with the intention to bring about impactful change. This process will also involve students giving peer feedback on each other's work as part of building critical evaluation and reflection skills.

Relationship to Other Courses

The ideas introduced in this course around developing the skill of effective data storytelling will form a strong foundation for effective, evidence-based communication applicable to many disciplines.

Course Learning Outcomes

Course Learning Outcomes

Program learning outcomes

CLO1 : Produce appropriate high quality data visualisations using a variety of software

packages and techniques

PLO1 : Business Knowledge

PLO2 : Problem Solving

• PLO3 : Business Communication

CLO2 : Critically evaluate and interpret data graphics

PLO1 : Business Knowledge

• PLO3 : Business Communication

CLO3 : Apply data storytelling techniques to a range of business and societal problems

• PLO5 : Responsible Business Practice • PLO6 : Global and Cultural Competence

CLO4 : Communicate data insights effectively to a variety of audiences

PLO1 : Business Knowledge

PLO2 : Problem Solving

• PLO3 : Business Communication

Course Learning Outcomes

Assessment Item

CLO1 : Produce appropriate high quality data visualisations using a variety of software

packages and techniques

• Weekly Formative tasks

• Data Story Content

• Data Story Project

CLO2 : Critically evaluate and interpret data graphics

• Weekly Formative tasks

CLO3 : Apply data storytelling techniques to a range of business and societal problems

• Data Story Content

• Data Story Project

• Weekly Formative tasks

CLO4 : Communicate data insights effectively to a variety of audiences

• Data Story Content

• Data Story Project

• Weekly Formative tasks