IBUS7302 Topic Analysis Assignment
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IBUS7302 Topic Analysis Assignment
Assignment brief:
You are a consultant engaged by a multinational enterprise of your choice to prepare a Foreign Operations Report for submission to the executive team.
Your task is to conduct a comprehensive evaluation of the company’s overseas operations and provide strategic recommendations for improvement, demonstrating leadership in strategic analysis and planning. Your analysis should be informed by both internal capabilities and external environmental factors relevant to the operation.
The purpose of this case analysis is to develop students’ decision-making skills in real-life situations faced by international operations managers. It also aims to enhance teamwork, analytical ability, communication, and critical thinking skills, while enabling students to apply theoretical knowledge to practical business challenges.
You can structure your analysis in four parts:
1. Select the corporation and provide a basic background.
2. Explain (at least) two different foreign operation methods; and cover two different locations. That is, it could be one of the foreign operation methods in two different locations or two different operation methods in two locations. The comparison between chosen methods and locations is expected.
3. Evaluate the development and performance of these foreign operations, including:
a. Financial and economic development;
b. Ethical concerns;
c. Stakeholder relationships;
d. The relationship between headquarter and foreign subsidiary, and the leadership of the foreign operation.
4. Recommend how to further develop and improve the corporate foreign operations.
Overall, the presentation for each team should be within 15 mins.
Oral Presentation & PPT Slide Format
Be sure to submit the powerpoint presentation to the team oral presentation online assessment submission point on Blackboard. Only one team member needs to submit the powerpoint file. Please ensure that your presentation:
Ø Address all assessment criteria
Ø Focus on problems/issues that are relevant to the chosen company and relate to this course
Ø Show continuity and linkage across various sections of the presentation
Ø Are critical and analytical rather than descriptive; address the ‘how’, ‘why’ and ‘so what’ questions in addition to the ‘what’ question
Ø Link empirical observations with appropriate theoretical/conceptual frameworks related to this course (such as from the course textbook, key readings and additional research related to service operations literature).
Ø Includes in text referencing and reference list (APA or Harvard)
Ø Slide presentation should have clear structure, be well designed, engaging and have relevant content and provide illustrations, figures, charts, tables etc with appropriate data, figures and examples.
Ø Show good overall organization, clarity, completeness, consistency, conceptualization, expression, style and editing (e.g., spell-check, paragraph formatting, layout, page numbers, citations and references, numbering and referencing of tables, figures and diagrams)
Self and Peer Evaluation
Initially, a single grade will be awarded for the team assessment to all members of the team. For teams that submit a self and peer evaluation, the marks of members with less than 100% contribution will be reduced in proportion to the individual’s contribution to the team work. To get the same marks as the other members of your team, please work well in teams and make equal contribution to the team tasks (see the team peer evaluation on the course Blackboard for details).
Additional Information
It is expected that every team member is fully familiar with all of the parts of the presentation presented in class. The instructor and the participants may ask any member of the team for clarification and explanation about the case and their presentation.
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Assessment Criteria |
Max Marks |
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1 |
Understand the current situation confronted by the company. - Situation analysis, including brief case introduction. - Identify and explain the key objectives of the firm in the case. - Identify and explain the problems/opportunities and/or issues in the case and prioritize them. - Illustrations and support for arguments with data and figures including tables, charts, pictures, etc. - Analytical, critical & innovative rather than merely descriptive. |
5 |
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2 |
Evaluation, qualitative & quantitative, key conclusions from analysis. - Identify, explain & justify your options/alternatives to resolve the problems. - Identify, explain, justify, prioritize your criteria to evaluate alternatives for solutions. - Evaluate your options/alternatives against your criteria. - Explain and justify the evaluations. - Apply appropriate course/topic related concepts, theory tools and frameworks that are relevant for the issues/problems in the case. |
8 |
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3 |
Provide recommendations. - Based on your analyses in (1) and (2), recommend a suitable strategy to resolve the issues/problems that you have identified for the company. Justify both your recommended & rejected alternatives. Answer any assigned questions - Outline an implementation plan for your recommended strategy. - Linkage/integration between objectives, analysis, and recommendations, and relevant concepts & conceptual frameworks. - |
7 |
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4 |
Delivery: Presentation & Discussion - Presentation/discussion clarity, quality of oral communication, engagement with the audience, generated discussion, demonstrated understanding. Used effective visuals/ppts. - Engaged the class with relevant activity and presentation slides & media - Demonstrated understanding, effectively answered questions. - Kept to time limit - Effectively worked as a team |
5 |
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OVERALL: Final Presentation Marks |
/25 |
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Mark out of 25 |
/25 |
2025-09-24
Operating International Business