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480.601.51: FOUNDATIONS OF DIGITAL MEDIA

Advanced Academic Programs

COURSE INFORMATION

Summer 2025, 12 weeks

Credit Hours: 3

Course Prerequisites: AS.480.600 Research and Writing Methods

COURSE  DESCRIPTION: The digital age is changing how communication professionals communicate with publics and how people access, understand, and process information. As a result, digital tools are an increasingly important part of the modern communicator’s tool kit. This course examines empirical research that will help communication professionals in the digital age.

The topics include creating usable and credible websites and effective internet advertising. The course also examines blogs, social networking, and digital journalism. Additionally, the digital age is explored through  primary research across a range of subjects including public relations, political communication, and health  communication.

LEARNING OBJECTIVES

PROGRAM EDUCATIONAL OBJECTIVES: The educational objectives this course will meet related to your program of study are:

•    P1: Explain social science communication theories and their role in developing effective messaging.

•    P2: Evaluate and summarize scientific communication research.

•    P3: Assess the effectiveness of communication messaging in diverse settings.

•    P4: Develop effective content that mirrors real-world communication needs

COURSE  EDUCATIONAL  OBJECTIVES: The learning objectives of this course are:

•    C1: Apply a broad understanding of the state of the research and be able to speak knowledgeably about communication in the digital age.

•    C2: Develop an area of expertise on research in some aspect of the digital age.

•    C3: Analyze library resources to research communication topics, synthesize the findings, and write a research brief.

•    C4: Synthesize research findings

REQUIRED TEXT AND OTHER MATERIALS

There is no required text for this class. Instead, readings are listed in the syllabus, and they are available online in our Canvas course. The readings are also accessible through the library. An optional text is Publication Manual of the American Psychological Association (7th ed.). (2020). Washington, DC: American Psychological Association. It is highly recommended.

SPECIFIC TECHNOLOGY  REQUIREMENTS AND  SKILLS FOR THIS COURSE: At a minimum, you need to be able to:

•    Navigate in and use Canvas.

•    Create and save Microsoft Word documents.

•    Find basic resources on the Internet

•    Create and organize files & folders on your computer

•    Send, receive, and manage email

EVALUATION AND GRADING POLICY

In the table below, you will find a brief description of the various course. Please see the syllabus for the individual section of the course for detailed assignments and weights.

GRADING POLICIES

Grading is based on a points-earned system. For each graded assignment, you will be provided with a rubric that breaks down the assignment into measurable criteria with points assigned for each component. I will calculate your final grade by taking the number of points you earned throughout the entire course and dividing it by the total points available.

This percentage will be used to assign a letter grade based on the following scale:

A          94 - 100%

A-        90 - 93%

B+       88 - 89%

B          84 - 87%

B-         80 - 83%

C          70 - 79%

F          69% and below

It is a program policy that we do not round up grades. I will generally grade assignments within one week of their due dates.

In terms of expectations for your assignments, there are grading rubrics for each of the assignments. You can find these under the "Assignments" tab in Canvas and in this syllabus.

Work for this class must be new. You may not submit work you have developed for other courses.

All research used for class assignments must be in English and accessible to the instructor.

Please be sure to submit any written work as a .doc or a .docx file (and NOT a PDF) so that I can make line- item suggestions while grading if necessary. All work for this class should be typed, double-spaced, spell-checked, have one-inch margins, and use an 11- or 12-point font. Use APA citation and formatting.

Late work will not be accepted. If you have extenuating circumstances or need special accommodations, please contact me before the due date to discuss it. Work is due at the time specified on the assigned date. Times listed are in the Eastern time zone.

Students are responsible for ensuring that the proper submission is uploaded to Canvas. I will grade what I receive.