Individual Completion: This assignment is to be completed individually by each student. Students are encouraged to discuss issues that arise in this course together, however, the written work you submit must be entirely your own. Similarly, you must not help another student to cheat by sharing assignments (present or past).

Submission

To be done through Blackboard Assignment Submission and TurnItIn as indicated in Learn.UQ.

Acceptable submission formats are Microsoft Word and PDF formats. The files MUST be named in

the format of BISM1201_StudentLastName_StudentID.pdf (or a. docxor .doc extension) . If your ID

is 41724943 and your Lastname is Smith, the name of your files would be

BISM1201_Smith_41724943.pdf.

You can submit your work multiple times prior to submission in order to obtain a Turnitin report to confirm there is no accidental plagiarism (we only mark the last submission).

No hardcopy or email submission is required or accepted.

For information on how to submit:

https://web.library.uq.edu.au/library-services/it/learnuq-blackboard-help/learnuq- assessment/blackboard-assignments/assignment-submission-instructions

https://web.library.uq.edu.au/library-services/it/learnuq-blackboard-help/learnuq- assessment/turnitin-assignments

Presentation

•    You must follow the word length requirements (+/- 10%).

•    Your assignment must be presented using the sections for Question 1 and Question 2.

•    Be sure to use double-spacing, 12-point font, page numbering and 2.5cm margins on all sides of the page.

•    Please proofread your assignment for spelling and grammatical errors.

Referencing and Citing

The questions require you to do basic analysis of the case. You must base your answers and terminology on the material covered in our weeks of information systems theory.

If you wish to report another author’s point of view you should do so in your own words, and properly reference in accordance with an approved referencing style. Direct quotations should be used sparingly, form a small part of your work, and must be placed in quotation marks and referenced.

Question 1 requires you to give a real-world example. Examples can come from journals, newspapers, organisation websites, magazines etc. The real-world examples must be referenced using in-text refencing and included in the reference list at the end of the assignment. For example, “Nike uses a product differentiation information system strategy because it allows customers to use its online platform to customise its sneakers. This means that Nike can use information systems to offer adifferent value proposition than its competitors (Smith & Chang, 2010)” .

Your task:

Question 1: Select one of the below information systems strategies and explain how it can help GreenMe be more competitive.

(i)           Basic strategy/align IT with business objectives;

(ii)          Low-cost leadership;

(iii)         Product differentiation;

(iv)         Focus on market niche;

(v)          Strengthen customer or supplier intimacy.

Provide a real-world example1 for the information systems strategy you identified and show how it is applicable to the case of GreenMe.

Use at least two academic references in your answer.

(600 words total) (15 marks).

Question 2: Explain which should management prioritize: selecting a specific technology or defining their strategy?

You do not need to use references in this answer.

(200 words total) (5 marks).

Marking Rubric

This assignment is worth 20 marks. The marking rubric on the next page is designed to reflect a marking schema of 100 percent that is scaled back to 20 marks. Part marks are rounded up or down to the nearest half mark.