COMM1190 Assessment 1: Individual Report
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COMM1190 Assessment 1: Individual Report
Week 4: 3:30 pm Monday (AEDT) % 20%
An internal memo
Maximum word count of 750, excluding appendices, figures, and tables.
Via Turnitin on Moodle course site
Brief
Australia’s Globe Trotters, a travel booking company that re-sells international and domestic flights, recently conducted a survey to gauge consumer satisfaction with their website. The raw data from this survey have been compiled and are provided in the file (websat_raw.xls). An intern in the Customer Insights Team was tasked with analysing this data and reporting back to the Manager of the Customer Insights Team. The Manager provided general guidelines for the report. In her email instructions to the intern, she stated:
"I am looking for a brief overview of the consumer survey results, focusing on (1) the level of satisfaction consumers have with our website; (2) 2-3 discernible patterns or trends that might indicate why consumers are satisfied or dissatisfied with our website for future investigation; (3) a brief summary of any anomalies or limitations of the data. "
The intern's memo to the Manager is included in Appendix A, and the data dictionary is in Appendix B. The manager was furious with the submitted memo by the intern and as a result of its poor professional standards, lost faith in the credibility of the report’s findings. The manager has asked you to re-do the report to meet their instructions. She also insists that the entire analysis is done in R so that, if necessary, a senior analyst can quickly double-check the report.
Task
Using R, you will explore a dataset and create exploratory visualisations to address the manager’s queries. Clearly, concisely and professionally communicate your results and conclusions in a 750-word memo. In addition to submitting your memo, you will provide a two-part appendix.
Appendix A outlines the end-to-end process of your data analysis. Appendix A, which has a 500-word limit, should detail your approach to the problem, including the methods used to select and clean the data, any data exploration or visualisation techniques, and how you arrived at your conclusions. You should also include any graphs, tables, or summary statistics that helped guide your analysis. The technical appendix should be written clearly and concisely so that another analyst can understand your approach to the problem and replicate your findings.
Appendix B is a printout or screenshots of your data exploration and R-code that can re-create the exploratory data visualisations associated with the graphs presented in the one-page report. Overall, the assessment is designed to help you develop your R and data communication skills. Appendix B does not have a word count.
Elements to Include the Memo:
• Introduction: Provide a brief overview of the topic, including the purpose and context of the report.
• Key Findings: Use charts, graphs, or other visual elements to highlight the most important findings from the research.
• Conclusion: Summarize the main takeaways from the report, addressing the manager’s requirements. If applicable, include a call to action.
Guidance on Data Analysis:
Note: the original memo, data, and data dictionary will be provided to you separately.
• It is important to emphasise that there is no single correct answer to the assignment. The data set involves many different dimensions for you to explore, and some aspects and dimensions of the data are likely to be more useful than others. Therefore, it is important that you systematically explore the different variables in the dataset before starting your assignment.
• Although you may create many graphs for your assessment (e.g., histograms to better understand the data), you only want to include figures that support your main findings.
• Remember that your data exploration and visualisations should well support your conclusions. You should also outline key assumptions or limitations in your data- driven conclusions.
Tips for the Technical Appendix:
• Explain your methodology: Describe the methods you used to select and clean
the data, including any pre-processing or data-wrangling techniques you used. Be sure to explain why you made your choices and how they relate to the problem you were trying to solve.
• Detail your analysis process: Describe how you analysed the data, including any statistical techniques you used. Explain how you arrived at your conclusions, including any graphs, tables, or summary statistics that helped guide your analysis.
• Include visuals: Include relevant graphs, charts, or other visual aids in your
technical appendix to help illustrate your points and make your analysis more accessible.
• Be transparent about any limitations: Be transparent about any limitations of your analysis, such as missing data or sample size limitations, and explain how you accounted for these limitations.
• Keep it concise: While it's important to be specific and thorough, it's also
important to be concise since you only have 500 words. To ensure that you maximize your space, take time to edit and revise your Appendix.
Requirements:
1. Problem Analysis (60%). Apply rigorous analysis, appropriate frameworks, tools, and standards to develop and/or evaluate data to address the manager’s queries.
2. Quality of Conclusions and Recommendations (20%). Develop well-reasoned, appropriate conclusions or solutions addressing the manager’s queries.
3. Communication and organisation (10%). The report should be professionally
presented. Uses clear and concise language and convey information accurately.
Submission Instructions
• Submit your memo, Appendix A, and Appendix B (which should include all
relevant codes) as a single document to the Turnitin assessment submission link on Moodle. Please note that the submission link can be reached by logging into Moodle or through Ed.
• 5% of the marks available for the assessment will be deducted for this
assessment if you do not submit a fully completed and signed cover page.
• 5% of the marks available for the assessment will be deducted for every 50 words the memo is over the word limit and for every 100 words that Appendix A is over the word limit.
Late Submission Penalties
1. Late submission will incur a penalty of 5% per day or part thereof (including weekends) from the due date and time. An assessment will not be accepted after 5 days (120 hours) of the original deadline unless special consideration has been approved. An assignment is considered late if the requested format, such as hard copy or electronic copy, has not been submitted on time or where the ‘wrong’ assignment has been submitted.
2. No extensions will be granted except in the case of serious illness, misadventure, or bereavement, which must be supported with documentary evidence. Requests for extensions must be made to the Lecturer-in-charge by email and be accompanied by the appropriate documentation no later than 24 hours before the due date of the assignment. In circumstances where this is not possible, students must apply for Special Consideration.
3. The Course Convenor is the only person who can approve a request for an extension. If you do make a request for an extension, the Lecturer in Charge will email you and the course convener with the decision. Note: A request for an extension does not guarantee that you will be granted one.
Smarthinking English Support
“ … an online writing support platform officially sanctioned by UNSW. Students can submit drafts of their writing to a Smarthinking tutor or connect to a Smarthinking tutor in a real-time session and receive comprehensive feedback on a variety of
writing areas”. https://www.student.unsw.edu.au/smarthinking . Smarthinking is available on the COMM1190 Moodle Site.
Using the service, you can:
• Submit your drafts to a Smarthinking tutor for comprehensive feedback on your writing typically within 24 hours; or
• Connect to a Smarthinking tutor in a live one-on-one session about writing.
• Receive comments on a variety of writing areas including clarity of your ideas, grammar, organisation etc.
• Use up to 2 hours on Smarthinking reviews
2024-03-01