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COMM1190 Assessment 1: Individual Report

Week 4: 3:30 pm Monday (AEDT) %  20%

An internal memo

Maximum  word  count  of  750,  excluding  appendices,  figures, and tables.

Via Turnitin on Moodle course site

Brief

Australia’s Globe Trotters, a travel booking company that re-sells international and domestic flights, recently conducted a survey to gauge consumer satisfaction with their website. The raw data from this survey have been compiled and are provided in the file  (websat_raw.xls).  An  intern  in  the  Customer  Insights  Team  was  tasked  with analysing this data and reporting back to the Manager of the Customer Insights Team. The Manager provided general guidelines for the report. In her email instructions to the intern, she stated:

"I am looking for a brief overview of the consumer survey results, focusing on (1) the level of satisfaction consumers have with our website; (2) 2-3 discernible patterns or trends that might indicate why consumers are satisfied or dissatisfied with our website for future investigation; (3) a brief summary of any anomalies or limitations of the data. "

The intern's memo to the Manager is included in Appendix A, and the data dictionary is in Appendix B. The manager was furious with the submitted memo by the intern and as a result of its poor professional standards, lost faith in the credibility of the report’s findings. The manager has asked you to re-do the report to meet their instructions. She also insists that the entire analysis is done in R so that, if necessary, a senior analyst can quickly double-check the report.

Task

Using R, you will explore a dataset and create exploratory visualisations to address the manager’s queries. Clearly, concisely and professionally communicate your results and conclusions in a 750-word memo. In addition to submitting your memo, you will provide a two-part appendix.

Appendix A outlines the end-to-end process of your data analysis. Appendix A, which has  a  500-word  limit,  should  detail  your  approach  to  the  problem,  including  the methods used to select and clean the data, any data exploration or visualisation techniques, and how you arrived at your conclusions. You should also include any graphs, tables, or summary statistics that helped guide your analysis. The technical appendix  should  be  written  clearly  and  concisely  so  that  another  analyst  can understand your approach to the problem and replicate your findings.

Appendix B is a printout or screenshots of your data exploration and R-code that can re-create the exploratory data visualisations associated with the graphs presented in the one-page report. Overall, the assessment is designed to help you develop your R and data communication skills. Appendix B does not have a word count.

Elements to Include the Memo:

•    Introduction: Provide a brief overview of the topic, including the purpose and context of the report.

•    Key Findings: Use charts, graphs, or other visual elements to highlight the most important findings from the research.

•   Conclusion: Summarize the main takeaways from the report, addressing the manager’s requirements. If applicable, include a call to action.

Guidance on Data Analysis:

Note: the original memo, data, and data dictionary will be provided to you separately.

•    It  is  important  to  emphasise  that  there  is  no  single  correct  answer  to  the assignment. The data set involves many different dimensions for you to explore, and some aspects and dimensions of the data are likely to be more useful than others. Therefore,  it  is  important that you  systematically  explore the different variables in the dataset before starting your assignment.

•   Although you may create many graphs for your assessment (e.g., histograms to better understand the data), you only want to include figures that support your main findings.

•   Remember that your data exploration and visualisations should well support your conclusions. You should also outline key assumptions or limitations in your data- driven conclusions.

Tips for the Technical Appendix:

•    Explain your methodology: Describe the methods you used to select and clean

the data, including any pre-processing or data-wrangling techniques you used. Be sure to explain why you made your choices and how they relate to the problem you were trying to solve.

•    Detail your analysis process: Describe how you analysed the data, including any statistical techniques you used. Explain how you arrived at your conclusions, including any graphs, tables, or summary statistics that helped guide your analysis.

•    Include visuals: Include relevant graphs, charts, or other visual aids in your

technical appendix to help illustrate your points and make your analysis more accessible.

•    Be transparent about any limitations: Be transparent about any limitations of your analysis, such as missing data or sample size limitations, and explain how you accounted for these limitations.

•    Keep it concise: While it's important to be specific and thorough, it's also

important to be concise since you only have 500 words. To ensure that you maximize your space, take time to edit and revise your Appendix.

Requirements:

1.  Problem Analysis (60%). Apply rigorous analysis, appropriate frameworks, tools, and standards to develop and/or evaluate data to address the manager’s queries.

2.  Quality of Conclusions and Recommendations (20%). Develop well-reasoned, appropriate conclusions or solutions addressing the manager’s queries.

3.  Communication and organisation (10%). The report should be professionally

presented. Uses clear and concise language and convey information accurately.

Submission Instructions

•   Submit your memo, Appendix A, and Appendix B (which should include all

relevant codes) as a single document to the Turnitin assessment submission link on Moodle. Please note that the submission link can be reached by logging into   Moodle or through Ed.

•   5% of the marks available for the assessment will be deducted for this

assessment if you do not submit a fully completed and signed cover page.

•   5% of the marks available for the assessment will be deducted for every 50 words the memo is over the word limit and for every 100 words that Appendix A is over   the word limit.

Late Submission Penalties

1.  Late submission will incur a penalty of 5% per day or part thereof (including weekends) from the due date and time. An assessment will not be accepted after 5 days (120 hours) of the original deadline unless special consideration has been approved. An assignment is considered late if the requested format, such as hard copy or electronic copy, has not been submitted on time or where the ‘wrong’ assignment has been submitted.

2.  No  extensions  will  be  granted  except  in  the  case  of  serious  illness, misadventure, or bereavement, which must be supported with documentary evidence. Requests for extensions must be made to the Lecturer-in-charge by email and be accompanied by the appropriate documentation no later than 24 hours before the due date of the assignment. In circumstances where this is not possible, students must apply for Special Consideration.

3.  The Course Convenor is the only  person who can approve a request for an extension. If you do make a request for an extension, the Lecturer in Charge will email you and the course convener with the decision. Note: A request for an extension does not guarantee that you will be granted one.

Smarthinking English Support

“ … an online writing support platform officially sanctioned by UNSW. Students can submit drafts of their writing to a Smarthinking tutor or connect to a Smarthinking tutor in a real-time session and receive comprehensive feedback on a variety of

writing areas”. https://www.student.unsw.edu.au/smarthinking . Smarthinking is available on the COMM1190 Moodle Site.

Using the service, you can:

•   Submit your drafts to a Smarthinking tutor for comprehensive feedback on your writing typically within 24 hours; or

•   Connect to a Smarthinking tutor in a live one-on-one session about writing.

•    Receive comments on a variety of writing areas including clarity of your ideas, grammar, organisation etc.

•    Use up to 2 hours on Smarthinking reviews