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ASSIGNMENT BRIEF

Continues Assessement 01

Jan – April 2024

MULTIMEDIA DESIGN 01

BMM 201

De Institute of Creative Arts & Design

ASSIGNMENT BRIEF

Assignment title:

Design A Digital Poster

Objective:

The objective of Continuous Assessment 01 is to provide students with the opportunity to cultivate and present creative ideas within a formal setting, thereby assessing the potential of a digital A3 poster.

Project Brief:

The project aims to develop a visually compelling digital A3 poster on a

specified theme, emphasizing creativity, design principles, and effective communication.

Task:

a.     Student need to create a digital poster size A3 . The theme is to promote 3 kind of Eco-edible Garden flowers,  herbs, and plants. Using Photoshop and Illustrator create an awareness with 3 plants that you choose and give a introduction, benefit and how it will make our world better.

i.    Size A3

ii.    Format submission in PDF.

b.    Student need to provide a writing report for work in development. They need to summarize the workflow with picture in 100 words.

Submission Requirements:

Softcopy:

1.    A PDF design work file of the assignment, that is to be uploaded ONLY in Coursenetwork.

2.    A writing report showing work in progress in 100 words with picture

Dateline:

Week 05  ( 30 January 2024 ) at 11.59 pm @ Coursenetwork ONLY

Marking Rubric

Adobe Photoshop Skills (10%)

1.     Basic Tools Proficiency (0-2):

.     Demonstrates a basic understanding and effective use of essential tools in Adobe Photoshop. 

2.     Image Editing (0-2):

.     Displays skill in editing and manipulating images, including adjustments, retouching, and enhancements.

3.     Layer Management (0-2):

.     Shows proficiency in working with layers, organizing them effectively to create a cohesive design. 

4.     Selection Techniques (0-2):

.     Effectively uses various selection tools for precise and accurate image manipulation. 

5.     Creativity in Design (0-2):

.     Exhibits creative use of Adobe Photoshop features to enhance the visual appeal of the poster.

Adobe Illustrator Skills (10%)

1.    Vector Object Creation (0-2):

.     Demonstrates the ability to create and manipulate vector objects effectively. 

2.     Path Editing Proficiency (0-2):

.     Shows skill in editing and refining paths, ensuring precision and smoothness. 

3.    Typography Skills (0-2):

.     Effectively uses text tools, demonstrating an understanding of typography principles. 

4.     Color and Gradient Application (0-2):

.     Displays proficiency in applying colors and gradients to create visually appealing designs. 

5.     Illustrator Tools Utilization (0-2):

.     Effectively uses various tools within Adobe Illustrator to achieve desired design elements.

Writing Report (5%)

Showing work progression how student develop the idea with picture. Writing report must be in 100 words not less that that.