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INTERNATIONAL BUSINESS STRATEGY 2023/24

BMAN73561

•    You will  submit one individual essay of 2000 words. Students choose one of four essay questions given below.

•    The DEADLINE for submission of your essay is 3 pm on Friday 12th  January 2024.

•    Please note that assessed essays can only be submitted via Blackboard/Turnitin.

•    Please note you must include your student ID; the full essay question being addressed; and a word count on the assessment cover page. Do NOT include your name anywhere in the submission.

•    The assessment must not exceed the word length by more than  10%. Failure to do so will result in marks being adjusted accordingly.

•    Aspects such as references, tables, their references and their titles, and footnotes, if they are in the main body of the text, do count towards the word count. If you are using footnotes for referencing (e.g., Chicago Style), these also count towards the word count. Appendices and bibliography (not part of the main body of text) do not count towards the word count.

•    Marking criteria for the assessed individual essay is based on the School’s recommended proforma.

•    Individual essay questions (75% of overall course mark)

Please note the following questions are awaiting approval by an external examiner and maybe subject to changes.

INDIVIDUAL ESSAY QUESTIONS

1.   When investing abroad, multinational firms can choose between joint ventures or acquisitions. Using  empirical  examples,  critically  assess  the  challenges  associated  with  each  type  of investment and offer potential mitigating strategies.

2.   The resource-based view holds that the existence of (sustained) competitive advantage is the outcome of a firm’s resources. Do you agree? Using empirical examples, critically assess how resources help (or not) sustain firm performance.

3.   Using  empirical  examples,   critically  discuss  the  rise   of  regional  trading  blocs  and  its implications both positive and negative on international business strategy.

4.   Multinational firms are increasingly expected to balance their economic objectives with their social responsibilities. Using empirical examples, critically discuss the benefits and limitations of corporate social responsibility (CSR) activities.