Course Information

Location

This is a self-paced online course where you will independently complete online activities, as provided in this course.

Course Objectives

The learning objectives of this course are listed below the forthcoming statement of Assurance of Learning for the Faculty of Management’s BBA program. ADM 2315 contributes to the Faculty of  Management’s accomplishment of its objectives for the BBA program.

Assurance of Learning

The Faculty of Management has the following objectives:

ASSURANCE OF LEARNING

Our faculty is pursuing accreditation, which provides a framework for assurance of learning. When

students graduate from our BBA program, we will ensure you master a set of key objectives. These are   assessed through two testing mechanisms, the Iliad assessment (soft skills) and the Business Knowledge and Application Test (B-KAT). You will be asked to complete the pre-test when you take ADM1165

Business Communications and the post-test when you take ADM4143 Strategic Management. The test results serve as an input to evaluate and improve the core BBA program. Your assistance with this

process will help us to continuously close the loop and further enhance the quality of the program.

The outcomes specific to ADM 2315 apply primarily to Core Knowledge of marketing management

(specifically 1.1), Analysis and Problem Solving (specifically 2.1 and 2.2), Critical and Creative Thinking (specifically 3.2 and 3.3), and Communication (specifically 5.1).

Learning Objectives

By the end of this course, you will be able to:

•     Define core marketing management terms, tools, and concepts.

•     Solve marketing planning problems by applying analytical tools, and by demonstrating critical and creative thinking.

•     Prepare and present marketing management reports such as a comprehensive marketing plan.

Prerequisites and Technical Skills

All students taking this course must have already taken ADM 1313 (or an equivalent course) or have permission from the course instructor.

Course Resources

Required Resources

Textbook

Marketing Management. 2021. Kotler, Keller, and Chernev, 16th  edition. Pearson (ISBN- 13: 9780137344161)

You can acquire this e-textbook direct from Pearson using this link:

https://www.pearson.com/en-ca/subject-catalog/p/marketing-

management/P200000005952/9780137344161

Selected Article Readings

All journal article reading assignments can be accessed from the Harriet Irving Library via a direct link that will be provided with the appropriate course module.

Book Required for the Book Review Assignment

Currently you have a choice of two books, or you may submit a request to review an alternative book of your choice. See our D2L Start Here module for details.

Exam Invigilation

You are responsible for scheduling your exam; refer to the Course Exam Guide section in the Start Here module of this course for instructions. The Course Exam Guide contains important information that you need to know about scheduling your exam(s), the Exam Request Form, Respondus installation, and the  Environment Check (if applicable).

Grading

Final grades will be reported as follows: