BSB399 Real World Ready Assignment 1
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BSB399 Real World Ready
Assignment 1: Case Diagnostic Report
In this assignment you will analyse the business model of the Lady Musgrave Trust. You will use a Business Model Canvas (BMC) to provide an evidence-based analysis of the value proposition of the business and how the business’s value proposition is achieved via the supporting processes of desirability, feasibility, and viability. For this report, your focus is on the Funding element of Lady
Musgrave’s business model, and not the program delivery element. You will use your analysis to offer an initial set of preliminary ideas as to how the Lady Musgrave trust can improve their “funder” value proposition. You will produce a written document that summarises your analysis and preliminary recommendations.
The assignment is individual and worth 20% of your grade.
What does the assignment involve?
You will complete the provided Business Model Canvas (BMC) template for the Lady Musgrave Trust. The template will help you to describe Lady Musgrave Trust’sfundervalue proposition and how it is
influenced by (1) desirability, (2) viability, and (3) feasibility considerations. You will use your analysis to offer at least 2 preliminary recommendations for how the Lady Musgrave Trust can improve their
“funder” value proposition. You will produce a written summary of your analysis and recommendations. This assignment will apply content covered in the online readings, lectures, and tutorials. You will be guided with the BMC and written summary during weekly tutorials.
What needs be submitted and when?
Week 5: Friday 11:59pm, 25 August
You submit the following files via Canvas:
i) Completed Business Model Canvas – Funding Model Element (1 PowerPoint Slide, legible in A3 format)
ii) Written Case Diagnostic Report (1250 words)
Note, this assessment pieces qualifies for the automatic 48-hour extension policy.
Who is the client organisation and where can I get information?
The real-world case organisation for this semester is the Lady Musgrave Trust. Background information
on the Lady Musgrave Trust is provided in the Assessment module of Canvas, together with background information. You should use this information and supplement it with your own research. Be sure to make use of additional sources such as library databases, grey literature (i.e., business press and industry reports) and academic literature. A representative from the Lady Musgrave Trust will deliver a briefing session in the week 2 lecture.
How do I complete the assignment?
Complete a Business Model Canvas (BMC)
The Business Model Canvas (BMC) is a tool that can be used to show how the value proposition of a
business is influenced by (1) desirability, (2) viability, and (3) feasibility considerations. Each of these
considerations is covered in the online readings, lectures, and tutorials. For this assignment you should:
a) Complete a Business Model Canvas (BMC) of the client organisation using the supplied
PowerPoint template (1 slide maximum, legible when printed in A3 landscape format). The
questions listed on the template do not need to be included, but your answers should be in
coherent concise statements. References are not needed on the BMC. You will be guided on how to complete the BMC during the weekly tutorials. Please note, that the Non-for-profit business model canvas has separate program and funding sections. For this assignment you only need to focus on the funding section.
b) Ensure that your BMC meets key requirements, specifically:
a. Identifies the fundervalue proposition of the Lady Musgrave Trust;
b. Explains how the fundervalue proposition is achieved via the three supporting processes of desirability, feasibility, and viability; and
c. Provide at least 2 preliminary recommendations for how the Lady Musgrave Trust can improve their fundervalue proposition.
Produce a written summary of your analysis
Findings from your business model analysis should form the basis of a written summary document. For this part of the assignment you should:
a) Prepare a written summary using the provided template (1250 words). You must use the
headings shown in the template and follow the content guidance provided within the template. Be sure to reference all sources using the APA reference format, and do notedit the template
(i.e., Times, 12pt, 1.5 line spacing, 2.54cm margins).
b) Ensure that your written document meets key requirements, specifically:
a. Provide a brief introduction that includes an overview of the business and states the purpose of the report;
b. Describe the fundervalue proposition of the business;
c. Explain how the fundervalue proposition is achieved via the three supporting processes related to desirability, feasibility, and viability; and
d. Provide at least 2 recommendations for how the Lady Musgrave Trust can improve their fundervalue proposition.
Submit your work
Your work must be submitted by the due date as specified on Canvas. To do this you must individually:
a) Submit a Business Model Canvas and a written Case diagnostic report.
Note, this assessment pieces qualifies for the automatic 48-hour extension policy.
What are the formatting and stylistic requirements?
Where templates have been provided you should submit your work on those templates. For this assignment you should assume the audience is Louise Kelly, the President/Chairperson of the Lady Musgrave Trust. As such, it is recommended you use professional language and writing style, and present your work in third person tense (usually more appropriate/objective than first person). All written documents should be in 12 point font with 1.5 line spacing. All key arguments and claims should be supported by appropriate evidence (this could bean information source or analysis). References are not needed in the canvas itself, however references should be provided for your written document. Please use APA format for referencing (see QUT’s Cite|Write website for guidance). Note that submitted work will be checked for plagiarism using plagiarism detection software.
How will the assignment be assessed?
The assignment will be assessed using a criterion referenced assessment (CRA) rubric that can be viewed in the submission portal (the page where you submit your assignment). The purpose of using a CRA rubric is to assess student performance against relevant learning outcomes. As such, there is not always a direct correspondence between a specific element of the rubric and a particular section of the assignment.
2023-08-21
Case Diagnostic Report