COMM 603 – 2023 PRINCIPLES OF BUSINESS MANAGEMENT Assessment Two

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COMM 603 – 2023

PRINCIPLES OF BUSINESS MANAGEMENT

Assessment Two

Due Date: Friday 11 August 2023

Time: 11:59 pm NZDT

TOTAL MARKS: 35

Instructions:

.    This is an Individual Assignment.

.    Students must submit ONLY an electronic copy (MS Word file .docx only) via the

Turnitin dropbox on the Course Moodle site. There is no need to submit a hardcopy.

.    Late submissions will be subject to the late assignment procedures indicated in the course outline.

.    For the body of the document use only Calibri 12 point font with 1.5 spacing, 2.5 CM margins and left justification only. The format for a title page is free.

.    DO NOT COPY THE QUESTIONS. Type the question number and heading with your  answer/response underneath. There is an indicative word limit provided for each   answer. You also need to number all pages except for the cover page supplied and reference list pages.

.    Use the Instructional Words on the last page of this assessment to guide your responses to the questions.

.    For this assessment, you are also required to read other credible academic literature relevant to the questions and a minimum of FIVE (5) References are required for the overall assessment. You need to show evidence of this by including in-text citations   throughout your assignment using the APA 7th  Referencing System.

Important: APA referencing is essentially required for in-text citations and your Reference

list. If you are unsure how to do APA referencing, refer to the Library resources: (https://ltl.lincoln.ac.nz/advice/referencing-endnote/).

EVALUATING A COMPANY OF CHOICE


For this assessment, you need to choose ONE (1) organisation from the list below.

1.   Medsalv (https://www.medsalv.com/about-us)

2.   Ethique (https://ethiqueworld.com/pages/journey)

3.   Holi Boli (https://www.holiboli.com/pages/our-story)

ASSIGNMENT QUESTIONS:

1.       Introduce the organisation you have chosen by outlining some facts about the

organisation (include information about when it was formed, details of the founder,

its business model, and why it exists). Next, explain the organisational structure of the case company (you can use an organisational chart or diagram if you wish). Support

your answer with appropriate literature, using APA references to identify the sources of your information.

(400-500 words; 10 marks)

2.       Based on the content covered in the organisational strategy module, analyse the

business strategy of the case company. In your answer identify its “source of

competitive advantage” and its “unique selling point (USP)” . Support your answer with appropriate literature, using APA references to identify the sources of your

information.

(400-500 words; 10 marks)

3.       Leadership is the “ … process of transforming organisations from what they are to what the leader would have them become” (Dess, McNamara & Eisner, 2016, pg.350).

Based on your observations of the chosen company, explain which leadership theory best describes the leadership style of its current leader? This can be the Chief

Executive or Chairman of Board or Founder(s), OR if you lack information describe which leadership style could be best for the company. Support your answer with    appropriate literature, using APA references to identify the sources of your

information.

(400 - 500 words; 10 marks)

PRESENTATION & REFERENCING (5 marks)

.    Your assignment should be submitted in a long answer format and use appropriate APA Referencing.

.    The written response should NOT exceed the word limit indicated, and the answers must be supported by the evidence from the Case Study and logical analysis.

.    Please conduct a spelling and grammar check to avoid spelling errors. Grammar and spelling will be assessed.

.    Include in-text citations and a full APA Reference list. A minimum of FIVE (5) credible academic sources need to be included for the entire assessment.

Total marks for the Assignment: 35 Marks

INSTRUCTIONAL WORD DEFINITIONS:

Explain: Clarify and interpret something. Examine the reasons, causes and

results. Check with your tutor whether drawings and diagrams can be used to support the answer.

Analyse: Break down and carefully examine the most important parts showing

how they are related, whether they work together and why they are important.

COMM 603 – Assessment 2: Marking Guide

Question 1.

Introduction

and

organisational structure

Marks 10-9

Organisation’s introduction

very well done. Includes key

aspects – when it was formed, the founder, its business model & why does it exist.

Organisational structure very well defined.

Marks 8-7

Organisation’s

introduction

done well.

One of the key aspects was

missing – when it was formed, the founder, its business model & why does it exist.

Organisational

structure well

defined.

Marks 6-5

Average

introduction of

the

organisation.

Two of the key aspects were

missing – when it was formed, the founder, its business model & why does it exist.

Organisational structure

adequately

defined.

Marks 4-3

Poor

introduction of the

organisation.

All three of the key aspects

were missing – when it was

formed, the

founder, its

business model & why does it exist.

Organisational structure not

well defined.

Marks 2-1

Organisation’s introduction is not sufficient   and very brief.

Little other

relevant

discussion. No organisational structure

defined.

Marks 0

No

introduction

done or

irrelevant

information.

Question 2.

Organisational strategy and

competitive

advantage

Marks 10-9

Organisation’s strategy very

well explained with source of competitive

advantage

Excellent use of relevant

academic

references in

answer.

Marks 8-7

Organisation’s  strategy well    explained with source of

competitive

advantage. Brief use of relevant

academic

references in

answer.

Marks 6-5

Organisation’s strategy

adequately

explained with no source of

competitive

advantage.

Some use of

relevant

academic

references in

answer.

Marks 4-3

Organisation’s strategy not

well explained. Some use of

relevant

academic

references in

answer.

Marks 2-1

Organisation’s

source of

competitive

advantage not indicated. Little analysis. Little use of relevant

academic

references in

answer.

Marks 0

Did not

answer or

irrelevant

information.

Question 3.

Leadership

Marks 10-9

Thoroughly

outlines

leadership

theory best

describing the

leadership of

the current

leader.

Strong link to

relevant theory.

Marks 8-7

Discusses the

leadership

theory well,

describing the

leadership of the current leader.

Brief link to

relevant theory.

Marks 6-5

Adequately

describes the

leadership style of the current

leader

discussed;

however, little link to relevant theory.

Marks 4-3

Discusses

leader’s style briefly. No link to relevant

theory.

Marks 2-1

Briefly

comments on

the role of

leadership and no link to

theory.

Marks 0

Did not

answer or

irrelevant

information.

2023-08-05