ARCBS Blood Donation Survey Data Analysis
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Term project
Stage 2: ARCBS Blood Donation Survey Data Analysis
In Australia, only a very small percentage (around 2-3%) of the eligible population donates blood. This year’s term project will focus on how to broaden the blood donor base of the Australian Red Cross (ARCBS).
In the first stage of the term project, some exploratory research (e.g., focus groups) was done. Based on that, a survey was developed to collect some quantitative data. Now, the survey data has been collected.
For the 2nd stage, your group task is to analyse and interpret the survey data collected using SPSS. This assessment will test your knowledge and ability in analysing quantitative data by using a variety of statistical methods learned in class. Students will work in the same groups as in stage 1.
You need to get yourselves familiar with the survey data. What information has been collected by the survey? What does each variable (column) represent? You will be required to use various statistical techniques to analyse the survey data provided.
(1) Firstly, think about what are the questions you want to answer in order to achieve the project objective: broaden the blood donor base. What questions can be answered by using the data collected? Are there any questions that you wanted to answer, but actually can’t be answered by the survey data?
(2) Secondly, choose a specific test to answer each of the questions you have listed. You have to use each of the following statistical techniques at least once in the assignment:
One-sample T-test
Independent-samples T-test
Paired-samples T-test
Correlation Analysis
Regression Analysis
You’re free to use other necessary techniques learned in/outside this course (e.g., descriptive statistics, tabulation). For each question, you will need to specify what test(s) was (were) used and what information from the survey e.g. question(s)/variable(s) was used?
(3) Next, for each specific test conducted, interpret the results and transform the statistical results into words (findings) i.e. based on your results, what further
information and recommendations (e.g. managerial actions) can you provide to the ARCBS?
(4) Finally, overall recommendations based on all previous analyses. What are the
limitations (if)? Do you need further research?
For example, you may want to check whether there is a gender difference in their likelihood to donate in the next 6 months. You can use t-test (independent-samples) with the dependent variable likelihood to donate in the next 6 months and the independent (grouping) variable gender. What is the test result? If the difference is significant/ insignificant, what does it mean? What can you recommend to the ARCBS based on this result? Is it conclusive or not? Do you need to do further research?
Submission Instructions:
1. This is a team assignment and your answers are to be typed with appropriate SPSS outputs shown (as appendices and cited accordingly in the report). When writing up your report, please use Microsoft Word.
2. The report should not exceed 2,000 words excluding appendices. It should be professionally presented with standard formatting (e.g. font 12, 1.5 spacing, 2.5cm/1inch margin throughout etc.). Please use Harvard referencing in your report.
3. To paste relevant (specific) SPSS outputs to your Word document simply “right- click” on the relevant “SPSS output table” in the SPSS Output Window and select “Copy” . Then return to your Word document and use the “paste” option. Depending on the size of output, resizing may be required or place it in your appendix; please use your discretion.
4. You are required to submit a softcopy of your report (including your SPSS data & output files) on Canvas by its due date/time.
5. Peer Evaluation Forms MUST also be submitted individually, otherwise your results can’t be released.
Marking Criteria:
Marks awarded will be based on the following:
1. Good understanding of issues (questions) you want to address.
2. The appropriate application of statistical test(s) using the “right” measures/variables.
3. Provision of appropriate analysis citing relevant SPSS outputs as evidences to your findings.
4. Ability to apply and communicate results in context of the research questions/issues highlighted.
5. Overall professional presentation of written work; e.g. Layout, grammar, integration of results & findings, clarity of recommendations etc.
Report Layout Suggestions:
As researchers, it is critical to be able to present your results succinctly and with clarity at all times. It is aimed that through this assessment, we can appreciate the utility of SPSS as well as creating an avenue to train our reporting styles in the market research arena. A table of contents would be useful for your report. Please use your discretion to structure your write-up in a professional and logical manner.
Your report should provide the following:
Example:
Question:
Are there any gender differences towards the likelihood to donate blood in the next 6 months?
Variables used:
Dependent: Likelihood to donate
Independent: Gender
Statistical Test(s) Conducted:
Independent-Samples T-test
Analysis & Findings:
Provide your analysis & findings, stating your null and alternative hypothesis whenever appropriate. (Please paste relevant outputs in this section)
Ho: There is no gender difference towards likelihood to donate.
Ha: There are gender differences towards likelihood to donate.
Include relevant SPSS outputs here (or cite accordingly from your appendices).
Explain & interpret your results; whether or not to reject the null hypothesis and what it means.
Managerial implications/recommendations:
Explain your results in context of the variables used and provide suggestions as to how appropriate course(s) of action can be taken by ARCBS.
An overall summary of key recommendations based on your data analyses would be useful at the end of the report. Try to link all different questions. For example, based on the answers to the previous questions, we recommend a marketing campaign to target group A b/c… and here are what we recommend to do in order to achieve the objective(s) …
Include any limitations you may have experienced through the data analysis process and future research directions.
2023-05-19