BUS 220.06 – Introduction to Decision Sciences; Spring 2023
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BUS 220.06 – Introduction to Decision Sciences; Spring 2023
Tuesday and Thursday: 3:00 PM – 4:20 PM; Harriman Hall 10 8
Professor Thomas R . Sexton;Thomas.Sexton@StonyBrook.edu; Harriman Hall Room 317
In - Person Office Hours: Tuesday and Thursday 10:00 AM – 11:00 AM, until May 4
Virtual Office Hours: Any time until your Final Exam . Email me your availability .
Course Description
Familiarizes students with a variety of quantitative methods applicable in managing both the service and manufacturing sectors. Basic concepts of quantitative modeling are applied and tested in various examples supporting decision making in business settings. Topics include optimization via linear, integer, and goal programming; simulation; decision and break-even analysis; and forecasting.
Prerequisite: BUS Major, MTD, ECO, ISE, or CME major; BUS 215; MAT 122 or higher. SBC: STEM+
Goals of the Course
In your career, you will often face situations in which a clear understanding of the methods of the decision sciences will be essential. I have designed the course to:
1. Introduce the basic concepts and methods of the decision sciences,
2. Demonstrate the applications of the decision sciences in business,
3. Enable you to perform decision science methods using appropriate software, and
4. Help you to become a wise consumer of decision science analyses performed by others.
Why Business Students Need Decision Sciences
Let’s say that you’re interested in finance. Then you know that investment strategy is all about return and risk. How do we design a portfolio that meets the client’s objectives considering their attitude toward risk and their financial needs and constraints? How can we optimize cash flow? How can we simulate the performance of a complex market? If you understand decision analytic techniques, then you have a strong competitive advantage over those who do not.
Let’s say that you’re interested in marketing. Then you know that a successful marketing campaign is very difficult to design because of the very large number of marketing opportunities and a limited marketing budget. How do we identify the best marketing strategy? How do rational consumers decide between your product or service and those of your competitors? Should we work harder on keeping our current customers or luring away those of our competitors to maximize our market share? If you understand decision analytic techniques, then you have a strong competitive advantage over those who do not.
Let’s say that you’re interested in operations. Then you know that keeping a business running smoothly requires that you keep your production lines from producing too many defective items. How can you ship products from your production facilities to your warehouses and then to your customer outlets? What inventory levels should you maintain to avoid shortages while keeping costs low? How many servers do you need to keep your customers from waiting too long and thereby switching to your competitors? If you understand decision analytic techniques, then you have a strong competitive advantage over those who do not.
Whether you are interested in human resource management, information systems management, accounting, or any other business discipline, you will need to understand how to deal with problems like these. Whether you work in health care management, energy, transportation, retailing, business-to- business, real estate, or any other industry, you will find yourself making complex decisions in which your ability use decision analysis methods (and understand analyses performed by others) will be a key to your success. That’s why business students need a course like this.
College of Business Learning Objectives
This course contributes to the College of Business Learning Objectives in the following way:
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LEARNING OBJECTIVE |
BUS 220 ACTIVITY |
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Students will demonstrate the ability to think critically and to support decisions using analytical methods
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In this course, you will learn how to think critically about business problems and how to apply decision analytical methods to solving business problems and to improving business decision making.
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Course Learning Objectives
When you have successfully completed this course, you will be able to:
1. Recognize many types of business-related decision analytical models.
2. Recognize the distinction between descriptive and optimization models in business decision making.
3. Select the appropriate model to support a business decision.
4. Understand the importance of uncertainty in business decision making.
5. Formulate and solve (using Excel) a wide variety of business-related optimization models.
6. Formulate and solve (using Excel) basic business-related simulation models.
Textbook and Computer Software
The textbook is An Introduction to Management Science, 16e, Camm, Cochran, Fry, Ohlmann, Anderson, Sweeney, Williams. Published by Cengage.
When you come to class, please bring a computer that has Microsoft Excel installed. You can visit http://it.stonybrook.edu/software/title/microsoft-officeto download Microsoft Office for free. We will use Microsoft Excel as our modeling platform.
Also, make sure that you activate the Solver Add-In. You only need to activate Solver one time. To do so, follow the instructionshere. You will need to use the function keys for some Excel operations. To do
so on a Mac, read thislink.
Do this before our next class meeting!
Brightspace Web Site
We will use Brightspace (not Blackboard) to post announcements and distribute course materials. Access the Brightspace page athttps://mycourses.stonybrook.edu/. For help with Brightspace, visit
https://documentation.brightspace.com/EN/-/-/-/welcome_page.htm.
Class Attendance and Contributions
Your attendance in every class (like every business meeting) is important! You cannot succeed in this course if you miss class. More importantly, your contributions in every class (like in every business meeting) are critical! Ask and answer questions. Get engaged!
I will take attendance at the beginning of each class meeting, which will be part of your final grade.
Assignments and Examinations
You will complete homework assignments and take both your Mid-Term Exam and your Final Exam using an online system from Cengage called WebAssign. To enroll in your course and complete assignments, visit:
https://webassign.net/login.html
The Course Key for this section is: sunysb 5034 0856. Do not share this code!
Grading System
The following table shows the grading allocation for the course. You will need a 90% course average to receive a final grade of A, 80% for a B, 70% for a C, and 60% for a D. Of course, I will also use plus and minus final letter grades. I do not “curve” grades – potentially everyone in the class can receive an A . Please note that I will not accept late assignments . You will receive credit for work you complete prior to the deadline. The last day to add/drop is Friday, February 3, 2023, at 4:00 PM.
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GRADE ITEM |
% OF FINAL GRADE |
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Mid-Term Exam Grade |
33% |
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Final Exam Grade |
33% |
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WebAssign Assignments (8 @ 3 points each) |
24% |
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Attendance
|
10%
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2023-03-29