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Codebook C2.3 – Blue Apron

Blue Apron data codebook

Data Set Information:

Simulated  transactional  data  inspired by  the  subscription  meal  delivery  service  Blue  Apron (https://www.blueapron.com/). The dataset records a random sample of Blue Apron’s subscribers’ activity (22,400 individuals) during Jan 2019.

Attribute Information:

Customerid: unique customer identifier

Urban: =1 if customer is located in urban area, =0 otherwise

Frequency: frequency of meal delivery (once-a-week, twice-a-week, once-a-month)

Menu: type of food (healthy, ethnic, convenience)

PartySize: number of portions included on each delivery (2,3,4,5,6)

MonthlyBasePayment: plan cost (function of frequency, menu, partysize)

Tenure: number of months customer has been with the company (up to end of sample period)

MonthlyAddons: amount spent on add-ons (eg, additional portions, condiments, sides, etc) during sample period

Rating: customer’s rating of the service, 1 (worst) - 5 (best)

Churn: =1 if customer churned during sample period, =0 otherwise