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Export-Import Operations and e-Commerce (BUS4020)

INDIVDUAL ASSIGNMENT CA2 (30% Report + 10% Q&A)

2023 Jan Intake (Term 2306)

“TASTE NIRVANA”!

Objective:

You are conducting a feasibility study to import this Thailand-produced brand into your resident country. Your plan is to distribute to supermarkets and/or resellers (B2B channels). Reference MUST be made to this website:https://tastenirvana.com/

This assignment aims to deepen the student’s appreciation of importing coconut water from a supplier with a factory located in Thailand into your current country of residence. To allow students to research and consider factors that both provide opportunities for the imported product/brand, while considering the challenges involved. The distribution channel is B2B for this case, with student assuming the role of an importer. Part I (Report 30%) Deliverables: Part 1 Deliverables for Report (75 marks)

1. With reference to the range of packaging available for its coconut water under the “Taste Nirvana” brand, https://tastenirvana.com/product-page/, propose which packaging type(s)(as in Tetrapak, bottled or canned) you would import into your local (domestic) market. Justify your choice. (10 marks)

2. Explain how any TWO (2) of these following factors in your resident country/market should be considered in the feasibility study (those that may impact this venture positively or negatively):

• Social-cultural environment

• Economy

• Regulations/customs

• Competition

• Political (20 marks)

3. You are considering if being an import agent or import merchant would be more feasible for this venture. Identify the method of distribution that would be feasible in this case, give reasons for your choice, explaining key differences between the 2 different methods of distribution. (15 marks)

4. Your company hopes to be involved in ensuring that the logistics and shipment of the goods arrive on time to meet expectations of your business buyers. Propose ONE

INCOTERM that will allow your company, as the importer, to exercise more control over the shipment arrival date and logistics of the process. Explain and describe the

roles/responsibilities using this proposed INCOTERM. (10 marks)

5. Assume you have a shipment of 1x20’, i.e., a twenty foot equivalent unit (TEU) to be arranged for import into your resident country. Draw a diagram/flow-chart that illustrates the physical cargo flow of the container of goods as it is transported from the Thailand factory until it arrives your resident country. The diagram should indicate the pre-carriage, main carriage and the on-carriage; the port of loading (POL), the port of discharge (POD), including customs clearance involved. (20 marks) (Part I Total: 75 marks)

Report MUST BE between 5 to 6 PAGES in total, excluding Cover Page, Sources of Reference and Appendices.

Part II: Q&A (10%)

Individual Question & Answer Session related to this assignment, up to 5 minutes maximum, at

discretion of Assessor. (Part II: 25 marks)

Late submission and not complying with page limit and format will result in penalty. Please have a cover page of the assignment. Include full name (with photo), student reference number and your class code. Show a photo of your product/brand on cover page under your names.

Due Date: 2 Feb 2023, 23:59 (Submit assignment through TurnItIn on Canvas).

Please note following:

i. Collusion, similarity or plagiarism will result in high Turnitin scores that will be flagged out by system, with consequent penalties imposed by the system.

ii. Likewise, late submission and non-compliance with page limit and format will result in penalty. Please use the template below for the cover page of the assignment. Include full name, student reference number and your class code.